What to expect at this week's Windows 10 launch

This isn't just another Windows launch.

Later this week, when Microsoft unveils the latest Windows 10 preview release at an all-day event in its Redmond headquarters, it will be following a well-worn playbook. But the expectations for this version are impossibly high, especially after the lukewarm (to put it kindly) reception for Windows 8.
One of the biggest challenges for Windows is that it has to serve two wildly different customer bases. One is the conservative IT community, which wants centralized management capabilities for fleets of PCs running business applications. The other is a consumer market that has become conditioned to rapid change and is increasingly shifting its attention in recent years to mobile devices.
The Windows 10 technical preview released last fall was aimed squarely at enterprise customers, bringing back the Start menu and allowing sandboxed Windows Store apps to run in windows instead of full screen. This week's update should be much more focused on consumer devices and services.
Here's what I'll be looking for in Redmond on Wednesday.

And of course, two details that likely won't be discussed at all this week are the release schedule and details of packaging and pricing. This week's preview release is a major milestone, but there are still months of work ahead before Windows 10 is ready to ship/

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And of course, two details that likely won't be discussed at all this week are the release schedule and details of packaging and pricing. This week's preview release is a major milestone, but there are still months of work ahead before Windows 10 is ready to ship/

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labeerman, I am not so sure about zdnet. Other articles say they will be talking about packaging and pricing. I guess we well see next week

And of course, two details that likely won't be discussed at all this week are the release schedule and details of packaging and pricing. This week's preview release is a major milestone, but there are still months of work ahead before Windows 10 is ready to ship/

More

labeerman, I am not so sure about zdnet. Other articles say they will be talking about packaging and pricing. I guess we well see next week

Nope we will see in 2 more days. I also believe zdnet as it is too soon to be talking price. There is another article on zdnet about pricing by Mary Jo
How much does Microsoft make from PC makers with Windows 8.1?

I doubt Microsoft will be quite ready to talk Windows 10 pricing this week at its "Windows 10: The Next Chapter" event on January 21. But if the company continues along the path it set with Windows 8.1, the company will likely continue to forego once-hefty OEM per-copy charges and hope to make up the difference with attached services, moving forward.